It also taps into the collector market for those that must have a hardback copy of a book. And sometimes a paper book is just more pleasant to handle. This way I can read on planes or at the beach where my electronics aren’t allowed or recommended. If I know that I can get a Kindle edition for a one or two dollar premium, then I’m more likely to opt-into the print version. Personally, I believe that this could drive sales of paper books well into the future.
KINDLE MATCHBOOK PRICE UPGRADE
Thereby tacking on an additional source of revenue with the upgrade bump for first-time users or digital ‘holdouts’. But Amazon even has a solution for those folks, as it offers a program for creating print versions of e-books.Īnd, as Editorial Director of New Island Books Eoin Purcell notes, the program also gives authors an incentive to digitize books that they haven’t already. There’s really very little to be worried about on this end unless you don’t offer a print version of your book at all. But Amazon Publishing authors (who get the feature by default) and indies can flick it on right away, and should.
MatchBook should have around 10,000 titles when it launches in October. You might see a slow rollout of the feature because publishers have to opt-in at a high level before they can toggle on the bundling for individual titles.
So a lower payday, for sure, but definitely worth it for those ‘back catalog’ folks. So you’ll still get your 35% or 70% slice of that e-book sale. Amazon says the 50% requirement is to ensure that it’s a ‘compelling’ discount.Īmazon currently has two royalty rates available, which differ in regional availability. The only restriction here is that you must pick a discount that is at least half off of your regular list price. Once you select a title you set your ‘Promotional List Price’ to one of the tiers. The low-friction nature of the opt-in is very ‘Amazon’ in execution and should drive authors to investigate the feature. Enrolling a title is super simple, just visit the listing and tick a box. The promotional prices that can be set for a book include four tiers: $2.99, $1.99, $0.99, or free. KDP Select members are often limited to selling books on Amazon alone for around 90 days. This means that if you have a physical book that you’d like to sell an ‘add-on’ Kindle edition of, you’re not required to promise Amazon a period of exclusivity. We were able to confirm with Amazon that it does not require that users be a member of the more exclusive Kindle Direct Publishing Select program. In order to enroll, you simply have to be selling a physical book of some sort on Amazon, and be a member of the Kindle Direct Publishing program. The Kindle Matchbook program has a set of requirements for participating, but none of them seem particularly onerous, and they align philosophically with the promise of leveraging your back inventory for more revenue. It’s more sales (at least in theory),” says David Schwartz, author of Gooseberry Bluff Community College of Magic, “and that’s the goal.” “I don’t see a downside, at least for me, since, as you say the royalty rate stays the same. But the bigger announcement was a brand new program called MatchBook, which allows authors and publishers to offer heavily discounted Kindle editions of their print books past and future.Īfter digging into the requirements and features of the program, it seems evident that this is going to be a fairly nice program for existing print and Kindle authors. Today, Amazon introduced a brand new model of its Kindle Paperwhite e-book reader, which looks pretty nice.
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